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Services | Search engine strategies
Existing site analysis
All Show & Tell websites are built search engine friendly. We develop our coding with search engines such as Google and Yahoo! in mind, and can provide all the advice and guidance you require if being found by search engines is of importance to your business.
If you already have a website and are finding that your site is not being listed in the search results of the more popular search engines, it may be time to develop a strategy for increasing traffic to your site through search engines.
We begin the process of search engine optimisation (SEO) by analysing your current website. Through this process, we examine factors such as the site build and the technologies used, as well as where you are being positioned in particular search results, and determine why you have been placed there.
This process gives us an overall snap shot of where you are now, and allows us to devise a plan for getting you to where you want to be.
Keyword research
Keywords play an important role in the world of search engine technologies. Selection of the right keywords may mean the difference between a prospective customer finding your site and that of your competitor!
In addition to this, keywords also ensure the leads you are receiving are qualified and relevant to your business and the products and services you provide.
Content strategy development
When the whole search engine game began, search results were all about quantity. Search engines would often return large amounts of ambiguous information for a particular search term. These results would often be of little use, or completely irrelevant to the search term that had been entered.
Today, with the likes of Google being the primary vehicle for search across the world, content is more important than ever. As search engine technology advances, it is crucial that your website content is up to date, relevant and developed with search engine technology in mind.
Show & Tell have a wealth of experience, and associates that specialise in writing for the web, and can assist your business in compiling content that is relevant, and that your customers and search engines want to read!
Ethical search engine optimisation
Through analysis, research and development of a strategy, Show & Tell can get your site ready to make its mark in the search engine arena.
The final step to the SEO process involves coding implementation, and submission of your URL to various online directories.
At Show & Tell, we adopt best practice principles and understand the limitations and rules of optimisation, enabling us to deliver solutions for our customers that increase traffic and result in online success for their businesses.
Pay Per Click Google advertising
Should you decide to run a sponsored link advertising campaign to supplement your presence on the Google search engine, Show & Tell can provide guidance and assistance in ensuring your campaign proves beneficial to your business.